Runako rwadzoka, ongororo inodaro. Vanhu vekuAmerica vari kudzokera kune pre-denda runako uye maitiro ekugadzirisa, zvinoenderana nekudzidza kwakaitwaNCS, kambani inobatsira mabhureki kuvandudza kushanda kwekushambadzira.

Zvinonyanya kubva muongororo:

• 39% yevatengi veUS vanoti vanoronga kushandisa yakawanda mumwedzi iri kuuya pane zvigadzirwa zvinovandudza chitarisiko chavo.

• 37% vanoti vachashandisa zvigadzirwa zvavakawana panguva yedenda reCovid.

• Vanoda kusvika 40% vanoti vanoronga kuwedzera mashandisiro avanoita muzvigadzirwa zvezvizoro uye zvemunhu

• 67% vanofunga kuti kushambadza kwakakosha mukupesvedzera sarudzo yavo yerunako / kushambidzika zvigadzirwa

• Chikamu che38% chinoti vachatenga zvakawanda muzvitoro

• Vanopfuura hafu - 55% - yevatengi vanoronga kuwedzera mashandisiro avo ezvigadzirwa zverunako

• 41% yevatengi vanoisa pamberi pane inogoneka runako zvigadzirwa

• 21% vari kutsvaga vegan chigadzirwa sarudzo.

“Simba rekushambadzira rinoonekwa zvakanyanya muongororo iyi, iyo 66% yevatengi vanoti vakatenga chigadzirwa mushure mekuona kushambadza kwacho,” akadaro Lance Brothers, mukuru wezvemari, NCS (NCSolutions). "Ino inguva yakakosha yerunako nemhando dzekuchengeta vanhu kuti vayeuchidze vanhu nezvechikamu uye zvigadzirwa zvingangove zvakasiiwa nevatengi," anoenderera mberi, achiwedzera, "Inguva yekusimbisa kudiwa kweiyo mhando sezvo munhu wese achifamba nenyika inoshamwaridzana. ndiko 'kutarisana-ne-chiso mu-munhu' uye kwete chete kuburikidza nekamera lens."

Chii Vatengi Vanoronga Pakutenga?

Muongororo iyi, 39% yevatengi vekuAmerica vanoti vanofungidzira kuwedzera mari yavo pazvigadzirwa zverunako uye 38% vanoti vachawedzera kutenga kwavo muchitoro, kwete online.

Vanopfuura hafu - 55% - yevatengi vanoronga kuwedzera mashandisiro avo echinhu chimwe chete cherunako.

• 34% vanoti vachashandisa sipo yemaoko yakawanda
• 25% yakawanda deodorant
• 24% yakawanda mouthwash
• 24% yakawanda yekugeza muviri
• 17% mamwe makeup.

Saizi Yekuyedza Arikudiwa-Uye Kushandisa Kwese kwakakwira

Zvinoenderana neNCS's CPG Purchase Data, zvigadzirwa-saizi zvigadzirwa zvakakwira 87% muna Chivabvu 2021, zvichienzaniswa naMay 2020.

Uyezve-kushandisa pazvigadzirwa zvezuva raive 43% yakakwira gore-pagore.

Vatengi vakashandisawo yakawanda pavhudzi tonic (+ 21%), deodorant (+ 18%), hairspray uye chigadzirwa chekugadzira bvudzi (+7%) uye hutsanana hwemukanwa (+ 6%) yemwedzi, zvichienzaniswa negore rakapfuura (Chivabvu. 2020).

NCS inoti, "Kutengeswa kwechigadzirwa cherunako kwave kukwira zvishoma nezvishoma kubva pakudzikira kwedenda munaKurume 2020. Mukati meKisimusi svondo ra2020, kutengeswa kwezvigadzirwa zverunako kwakakwira 8% gore-negore, uye svondo reIsita rakanga rakwira. 40% gore-pamusoro-gore. Chikamu chadzoka kumazinga a2019. "

Ongororo iyi yakamisikidzwa pakati paChikumi 2021 ne2,094 vakapindura, vane makore gumi nemasere zvichikwira, mhiri kweUS.