Zvishandiso zvekuvandudza, eco-hushamwari zvinhu, inokatyamadza sampuli mapaketi, uye zvisina kujairika zvipuruzi zvinobuda kuti zvigadzirise maitiro evatengi anotungamirwa nekusimudzira, kushanduka kwekuchinja, uye kuenderera mberi kwedhijitari.

Perfume, chigadzirwa chechiratidzo chenyika yerunako, inogara ichizvigadzira kuti iwanze hutsva hunotifadza. Kufungidzira kunoramba kuchikosha kune chikamu cherunako ichi mukuenderera mberi, sezvinoratidzwa nenhamba. Muna 2019, nyika yerunako yakasvika 220 bhiriyoni maEuro akatumira kukura kwe5.0% zvichienzaniswa ne2018, (5.5% kukura muna 2017) aine anopfuura 11% akazvipira kune zvinonhuhwirira. Nokuti 2018, zvachose anonhuwirira anosvika $50,98 bhiriyoni pamwe 2.4% kukura zvichienzaniswa 2017. Makore gumi apfuura, muna 2009, yose anonhuwirira akasimuka 3.8% vs. 2008 kusvika $36,63 bhiriyoni.

Uku kukura kwese munyika yerunako kune chikwereti chakawanda mukusimudzira chikamu cheumbozha (+ 11% yekutengesa muna 2017), kutengesa muAsia (+ 10% ye2017 kutengesa), ecommerce (+ 25% ye2017 kutengesa), uye kufamba-kutengesa (+ 22% ye2017 yekutengesa).Kubva 2018, musika wepasi rose wezvinonhuwira wakasvika kuC nefungidziro yehafu yekutanga ye2019 inotungamira kupeta kukosha kwemusika uku mumakore mana anotevera!

Packaging, chinhu chakakosha cherunako rwepasirese, chinoita basa rakakosha mukucherechedzwa kwemhando kana chigadzirwa chezvizoro. Chokwadi, kune zvekuzora, kukosha kwekushambadzira kwekurongedza kunopfuura zvakanyanya basa rayo rekutanga rekudzivirira chigadzirwa. Uku kukanganiswa kwekushambadzira kwepakiti - yakaongororwa pa82% yezvikamu zvese zveindasitiri - inowedzera kusvika 92% mune cosmetic yakasikwa. Iyo yakakwira muzana inoverengerwa kune chaiyo mhedzisiro yemidziyo inoshandiswa (48% innovation lever yezvizoro) uye mazwi ane chekuita nekurongedza (20% innovation lever yezvizoro).

Kune zvinonhuwira, bhodhoro rinoramba riri chiratidzo chisingadzivisiki chekuzivikanwa kwekunhuhwirira kunozivikanwa. Asi zvigadzirwa zvitsva zvasvika. Nyeredzi dzinozivikanwa dzakagara dzichibatanidzwa nekunhuhwirira zvino dzine makwikwi kubva kune vanozivikanwa vatsva uye "zvisikwa zvakagadzirirwa" zvemhando uye zvigadzirwa.

Ikozvino, mabhodhoro ezvinonhuwira echinyakare anogara pamwe nemapakeji mune dzimwe nguva asina kujairika zvimiro, anodzima miganhu pakati pezvakasimbiswa uye novel universes. Chero zvazvingava, hunyanzvi uye zvinhu zvinofanirwa kutevedzera fungidziro yevagadziri!

Innovation mukurongedza kunosanganisira maumbirwo uye zvinhu, neiyi pfungwa isinganzvengeki ye eco-sustainability, iyo yakagovaniswawo pakugadzira.